Facebook Lite was launched back in June of 2015, it is designed to be a lighter version of the Facebook Mobile app. It took until March of 2016 for Facebook Lite to reach 100 million users and now the social network has announced that the app now has 200 million users.
The news was announced by Facebook COO Sheryl Sandburg, you can see what she had to say about the app below.
Today we’re sharing that more than 200 million people are using FB Lite – our low bandwidth version of the Facebook app. We’re committed to connecting people with the things they care about – no matter their connection, device or where they live. In many areas, networks can be slow and unable to support all the functions available on Facebook. FB Lite gives people access to core Facebook experiences like News Feed more quickly and while consuming less data.
The app is designed to use considerably less data than the standard app and it is being expanded to more countries.
In their most recent earnings announcement, Facebook reported that it had gained more than 70 million monthly active users in the last quarter, a rise of 3.91% on their already massive 1.79 billion MAUs.
For comparison – Twitter has gained 10 million users in the last 12 months, while Snap chat, which is growing at a much faster rate, has gained 54 million users in the last year. Facebook gained more than both of these combined in just three months.
How has Facebook been able to maintain their growth rate? By looking to international markets and expanding their opportunities through initiatives like internet.org (which has now connected 50 million people).
And now, Facebook CEO Mark Zuckerberg has announced that another of their expansion initiatives is seeing big success, with their Facebook Lite application – a stripped down version of the app designed for regions with low connectivity – reaching 200 million users.
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